KRAUS USA Is Twice Awarded the IF Design Award for Innovative Product Designs

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Posted: May 2, 2021


Port Washington, NY – Kraus USA was recognized as a winner of this year’s iF DESIGN AWARD, for two of it’s newly-designed products. The Urbix™ Industrial Bridge Faucet with ColorSmart™ Technology and The Kore Workstation™ Sink Series with PVD Gunmetal Finish each won in the Kitchen category.

“Quality design has always been at the forefront of what we do at Kraus”, stated Todd Alexander, VP of Operations and Product Development at Kraus USA. “But the past year has forced us to refine our approach to design with an increased focus on safety and functionality that allows people to make the most of the spaces they live in. These products reflect that refinement. We are incredibly proud to be recognized by an international organization for our efforts, and we will continue raising the bar, no matter what the future holds”.

The Urbix™ Industrial Bridge Faucet with ColorSmart™ Technology is one of the first faucets of its kind to reach the consumer market. Featuring a unique thermochromic finish, the faucet body changes color in response to rising water temperatures, alerting users when water is too hot to touch. While providing a bold and captivating design element, ColorSmart™ Technology also serves as a visual representation of water temperature for users with sensitivity to heat.

Serving a function beyond design, ColorSmart™ Technology enhances the user experience by giving a visual representation of rising water temperature. The progression of the color transformation helps users to recognize when water might be too hot to touch. In a time when aging-in-place is a growing trend, ColorSmart™ Technology provides a valuable tool for older adults, as well as young children and others who experience heat intolerance or lack of sensitivity to heat due to a variety of common medical conditions.


The second winning product from Kraus, the Kore™ Workstation Series with PVD Gunmetal Finish expands upon the company's most innovative line of kitchen sinks, to give enhanced design flexibility within the category of stainless steel sinks. Embracing a new generation of forward-thinking home chefs, Kore™ sinks are engineered with an integrated ledge to support sliding accessories. By allowing you to work directly over the sink, this purposeful design enhances functionality and streamlines kitchen workflow, while also saving valuable counter space.

This new iteration of the series adds a touch of color to the world of stainless steel with a PVD Gunmetal finish that gives an ultra-modern appearance. Closely matching the on-trend color of black stainless steel appliances, this finish allows consumers to create a cohesive look in their kitchen while still enjoying the material benefits of stainless steel.

“It's an incredible feeling to have more than one product receive this recognition”, said Russel Levi, co-founder and General Manager of Kraus. “We knew our designs were strong candidates, but there were a lot of extremely competitive brands participating, so to have our products selected is truly amazing.”

Each year the Hannover-based iF International Forum for Design, which is the world’s oldest independent design organization, accepts design submissions in the categories of Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI).

The 98-member jury, made up of independent experts from all over the world evaluate the products on the basis of concept, form, function, differentiation, and impact. The competition for the 2021 awards was intense, with almost 10,000 entries submitted from 52 countries in hopes of receiving the seal of quality.

More information about Kraus’s award-winning submissions can be found in the “Winners” section of the iF WORLD DESIGN GUIDE at The Urbix Industrial Bridge Faucet is slated to be available for purchase by summer of 2021, and the Kore Workstation Series with Gunmetal PVD Finish is currently available. Visit for details.

About Kraus

With a history of manufacturing exceptional kitchen and bathroom products, we at KRAUS believe in the power of design to transform ordinary environments into beautiful spaces. Our goal is to deliver the highest possible value for our customers, providing innovative fixtures at approachable prices. We want to empower consumers, allowing them to transform their homes with intuitive designs and easy-to install products that are built for long-lasting use.


For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.

Press contact at Kraus:

Katya Palat
Creative Director
Kraus USA Plumbing LLC.
12 Harbor Park Dr.
Port Washington, NY 11050
Phone: 315-694-6310

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